University of the West of Scotland
For this University of the West of Scotland (UWS) project, TALISMAN worked in conjunction with atalanta and combined digital printing with generative art to produce ...
.. g e t t i n g o u t o f d e b t t h e e a s y w a y .. getting out of debt the easy way _
With a glut of debt solutions companies on the market, Richmond Oaks approached us and asked TALISMAN to come up with something that was that bit different. Something to stand out from the debt crowd.
We got our thinking caps on, and out came BacktoBlack. This softer, conversational brand, talks to the consumer on a friendly level.
And with the help of Liz Holt’s copywriting talents, we cut through the financial jargon. Our aim being to try and make it easy for anyone to understand debt, and any possible debt solutions available to them. Talking to the customer like a friend, we make sure they know BacktoBlack is here to help.
SHOW MORE +CREATIVE DIRECTION -- TALISMAN
DESIGN -- TALISMAN
COLLABORATORS --
urban edge .. urbanedge.design_
liz holt .. lizholt.co.uk_
With over 60% of the client base being female, the branding utilises a mix of fonts and imagery that speaks to this particular audience.
We put together a BacktoBlack ‘Debtionary’ for example, that gives definitions of financial words in a way that is easy to understand, and doing so in a chatty manner.
BacktoBlack’s first steps to debt freedom-- One of the most important things on the website is the ‘first steps’ enquiry form. We made it nice and simple, and easy for the consumer to fill in the required fields.
I thoroughly enjoyed working with Talisman and writing the web copy for BacktoBlack. The project management was outstanding and Paul's creative intuitions were spot on. I enjoyed transforming financial jargon into friendlier language - it felt natural and right for the audience.
LIZ HOLT copywriter .. LIZHOLT.CO.UK
love what you see? then get in touch here_
this could be the start of a beautiful and productive relationship_
