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.. i t ' s t h e a u d i e n c e t h a t m a t t e r s .. it's the audience that matters _
Uniquely serving not only a Scottish and English, but also an international audience, ELEKTRONIKA Theatre told us they were in fervent rehearsals with a new rebrand in production.
They asked TALISMAN to design and build a new website that integrated the primary brand – ELEKTRONIKA, as well as its sub-brands ~
such as the very popular Carlisle Fringe Festival and Dumfries’ Big Burns Supper.
We happily obliged, and also integrated a comprehensive WordPress CMS that lets the staff at the theatre change or upload new text, images AND video.
Are they happy?… Yes.
Is it a smash hit?… of course it is.
CREATIVE DIRECTION -- TALISMAN
DESIGN -- TALISMAN
PRINCIPAL PHOTOGRAPHY -- galinawallsphotography.co.uk_
COLLABORATORS --
fraser boag .. boag.online_
With 50% of visitors to the ELEKTRONIKA site browsing using their smartphone or tablet, we made sure that the website puts on a proper show at both small and large screen sizes_
They asked: “will we be able to update the site?”
We replied: “...yes!”
The comprehensive WordPress Content Management System means that the majority of the text, images and video throughout the site is updatable through WordPress’ control panels.
Truly, A Midsummer Night’s Dream come true!
As well as the primary ELEKTRONIKA site, the theatre also wanted to add an easily accessible sub-brand navigation system.
We incorporated a DISCOVER MORE sub-menu that is ‘always on.’ Meaning, the user can now easily access (at any time) either the main site or any of its sub-brands, such as the Big Burns Supper and Carlisle Fringe Festival sites.
We also designed and built the sub-brand sites using similar styles and templates. This keeps it all nice and consistent, and even though not on the primary site, the user continues to be part of the ELEKTRONIKA brand experience_
The events listings on the sub-brand sites can be viewed by genre or by date.
Doesn’t sound like a big deal does it? But technically it was, believe us. Not to worry, it all works a treat now_
visit the site ..
elektronika.org.uk_love what you see? then get in touch here_
this could be the start of a beautiful and productive relationship_